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Keba Caswell: Finding the Right Fit at Arkansas Federal


It didn’t take long for insurance agent Keba Caswell to embrace the culture at Arkansas Federal Credit Union.

A long-time licensed cosmetologist and district manager for salons and retail stores, Keba needed a change of scenery in 2019 after losing her father to cancer.

“I realized how essential family time was,” she said. “It fueled my desire to reduce the chaotic and time-consuming schedule required in the retail world.”

Arkansas Federal’s family-first culture provided the perfect fit.

“It is so important to truly belong to a culture you truly believe in,” Keba said. “Putting the member’s needs first, making it easy for the member and truly treating every experience as you were speaking with a family member is essential.”

This approach, she adds, translates from the member experience to the employee experience.

“When members are happy, the employee is happy. When the employee is happy, the leader is happy. When the leader is happy the department is happy. The ball doesn’t roll downhill at Arkansas Federal. It’s quite the opposite.”

Keba’s most satisfying moments come when she can help translate the “tangled web of confusing insurance jargon” into terms the member can understand. “This can make a huge difference to the member to truly understand what they are protecting and why.”

And she appreciates how Arkansas Federal eschews a cookie cutter approach and offers members a variety services from banking to insurance.

“Every single member is important,” she said. “The needs of the member are put first and reviewed often. Arkansas Federal is a one stop community. Members are able to address the needs of their home, auto, banking, retirement, investments, employee benefits and legacy for family members and so much more all in one location.”

Keba is grateful to have found the credit union family. It’s proven to be a perfect fit.

“The experience of AFCU is beyond any other,” she said.

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